6BC Botanical Garden

The 6BC Botanical Garden visual identity project translates the spirit of an East Village community space into a dynamic, volunteer-driven design system. Centered on the idea of collective care, the identity explores how a "hidden" urban garden can organically invite participation through shared effort. The core of the system is a modular, circular logo that repeats the letters “6BC” to form symbolic leaves, flowers, or a sun, reflecting the garden’s cyclical growth and family-friendly atmosphere.

Focus:

↳ Art Direction

↳ Brand Guidelines / Style Guide

↳ Collateral Design

↳ Logo Design

↳ Signage & Wayfinding

↳ Visual Identity System

Year

/

2025

Client

/

Roy Rub

Back to Top